In his memo, Ek said the company is committing to “an incremental investment of $100 million” for licensing, development and marketing of music and audio content from historically marginalized groups. The agreement helped propel Spotify into the podcast space, with Rogan’s show being the most listened to podcast in more than 90 markets. A multiyear deal said to be worth $100 million gave the host creative control over “The Joe Rogan Experience.” Still, some Spotify employees raised concerns over how the company has handled Rogan’s podcast, which became exclusive to the streaming platform in 2020. Rogan also said that he would do a better job of balancing different perspectives. Last weekend, Spotify posted its content moderation rules and said it would add content advisory labels on COVID-related podcasts. Their message was amplified by musician Neil Young when he pulled his music from Spotify over concerns about Rogan, prompting other musicians to join his boycott. Last month, more than 250 people including scientists and medical professionals wrote an open letter to Spotify, blasting Rogan for spreading misinformation about COVID-19 vaccines on his podcast and calling on the company to make its COVID content moderation policies public.
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